German National Tourist Office Call for Competition
(in accordance with UVgO = the procurement and tender process by the German Federal Ministry forEconomic Affairs and Energy)
1.Name and address of the entity calling for this tender, granting the award and where the expression of interest should be received:
German National Tourist Office, Landmark Tower 2, Unit 1417, 8 North, Dongsanhuan Road, Chaoyang District, Beijing 100004, P.R. China, jingsi.wang@germany.travel
2.
Type of award: Negotiated Procedure with a Call for Competition(according to UVgO)
3.
Mode of application and offers to be submitted: all documents have to be supplied in writing by mail
4.Protection of confidentiality as well as information on access to the tender documents:
The full documents may be downloaded free of charge and without a restriction at:
http://www.germany.travel/en/germany/about-us/standard-terms-and-public-procurement/calls-for-tender.html
5.
Type, volume and location of service procurement:
2019 Social Media Agency
German National Tourist Office Beijing launched its Weibo and WeChat in the early 2010s, which are the most important social media channels in China. As the organization to promote destination Germany, social media channels are important tools to reach the public and to do branding (including but not limited to Sina Weibo, WeChat, Video platforms). Texts used for social media collected and/or original written under the themes planned by GNTO. Pictures used for social media must be select from GNTOs datenbank to make sure the right of use. Therefore, daily postings on Weibo (max.140 words 9 pics) and weekly postings on WeChat (no limits of text and pics) and postings on other social media platforms are heavy but creative routine works of GNTO needed to be outsourced in China.
Postings
Quality:
GNTO will make yearly plan with various themes and numbers of posts on all GNTO social media channels at the beginning of this year. The agency is responsible for preparing and editing valuable content under various themes for GNTOs and Partners postings, as well as selecting pictures from DAM and Partners with authorized copyright according to plan. Posts must be prepared 1 week earlier and send to GNTO for approval.
Quantity:
Weibo:(including but not limited to content posts and interaction such as quiz, QA)
3-5 posts per day, min.800 posts a year (including 12 interaction)
WeChat B2C:(including but not limited to content posts and interaction such as quiz, QA)
2-4 posts per week, min.106 posts a year (including 6 interaction)
WeChat B2B:
2-4 posts per month, min.24 posts a year
Video Platform:
1-3 posts per week, min.53 posts a year
Other Platform:
2 posts per week, min.106 posts a year
Report
Monthly report:60 in total
For Weibo, WeChat (B2B B2C), Video Platform, Other Platform.
With information of Total Exposure, Total Post, Total Engagement, No. of Fans, No. of Posts from GNTO, No. of Posts of Partner, Screenshot of Posts, Keywords / short sammury of Posts, Link of Posts, Theme of Posts etc.
Project report:15 in total
For Weibo, WeChat (B2B B2C), Video Platform, Other Platform and Partner campaign.
With information of Total Exposure, Total Post, Total Engagement, No. of Fans, No. of Posts from GNTO, No. of Posts of Partner, Screenshot of Posts, Keywords / short sammury of Posts, Link of Posts, Theme of Posts etc.
Theme report:8 for Weibo and WeChat (B2C) separately
For 100 Years of Bauhaus, German Summer Cities, Stauml;dte und Kultur, Natur und Urlaub, Ferienstraszlig;en,Enjoy German Food, Tradition und Brauchtum und SPG.
With information of Total Exposure, Total Post, Total Engagement, No. of Fans, No. of Posts from GNTO, No. of Posts of Partner, Screenshot of Posts, Keywords / short sammury of Posts, Link of Posts, Theme of Posts etc.
Plan
Monthly plan with numbers of posts under various themes for all platforms needed to be sent 2 weeks earlier. Preview of weibo and WeChat posts needed to be sent 1 week earlier.
Location: Peoples republic of China
6.
If applicable, number, size and mode of bids: see tender documents
7.
If applicable, additional admission of further bids: additional bids allowed
8.
Applicable rules as to the completion date:
Service commences: expected 15. March 2019
Service terminates: 14. March 2020
9.
Name and location of place where the tender documents can be viewed:
http://www.germany.travel/en/germany/about-us/standard-terms-and-public-procurement/calls-for-tender.html, click on about us and continue to standard terms and public procurement
10.
Deadline for application:
February 18, 2019
11.
Possible security deposit to be supplied: not applicable
12.
Mode of payment or location of explanatory documents: see tender documents
13.
Documents that have to be supplied so that the bids can be assessed as to the suitability of the bidder: see tender documents
14.
Criteria used for the tender: see tender documents
