德国国家旅游局OTC Shopping Campaign 招标

German National Tourist Office Call for Competition
(in accordance with UVgO = the procurement and tender process by the German Federal Ministry for Economic Affairs and Energy)

1. Name and address of the entity calling for this tender, granting the award and where the expression of interest should be received: German National Tourist Office, Landmark Tower 2, Unit 1417, 8 North, Dongsanhuan Road, Chaoyang District, Beijing 100004, P.R. China and German National Tourist Board, Beethovenstraszlig;e 69, 60325 Frankfurt am Main, Germany

2. Type of award: Negotiated award with a competitive tender (according to UVgO)

3. Mode of application and offers to be submitted: Documents must be submitted electronically.

4. Protection of confidentiality as well as information on access to the tender documents: The full documents may be downloaded free of charge and without a restriction at: https://www.evergabe-online.de/awardingAuthorityDetails.html?5id=1092

5. Type, volume and location of service procurement:

2020 Shopping Campaign_OTC
Germany is one of the top shopping destination in the world. With many German brands, outlets, department stores and shopping streets and centers, the country Germany is one of the best shopping destinations in the world. The new generation of Chinese tourists prefers more and more mobile payments especially during their travels. Therefore GNTO Beijing is running an online campaign on the topic of shopping in the 2020.

An online travel community was chosen as the platform for the shopping campaign to appeal to people interested in travel. Online Travel Community is an important platform for travelers who can learn travel information from professional, official organizations and also from users, which is why an online partner present in the OTC area is absolutely necessary. As this makes it possible to address potential travellers in particular, provide them with appropriate information material and find new Chinese travellers to Germany through the appropriate banners, images and posts.

Platform:
Online travel community, which offers travel guide, tips with PGC (Professional Generated Content) and UGC (User generated Content) for people who are willing to travel especially to Germany. This Platform should have a large number of users, daily active users and so on.

Promotion:
Various format for online campaign: attractive, creative, professional, interesting
Massive exposure: Banner, landing page
Content Marketing: Customized Travel Guide, social media topic campaign

Report:
Project report with program data, analysis and summary.

Location: P.R. China

6. If applicable, number, size and mode of bids: see tender documents

7. If applicable, additional admission of further bids: additional bids allowed

8. Applicable rules as to the completion date:
Service commences: expected 01.07.2020
Service terminates: 31.10.2020

9. Name and location of place where the tender documents can be viewed:
https://www.evergabe-online.de/awardingAuthorityDetails.html?5id=1092

10. Deadline for application: 23.03.2020

11. Possible security deposit to be supplied: not applicable

12. Mode of payment or location of explanatory documents: see tender documents

13. Documents that have to be supplied so that the bids can be assessed as to the suitability of the bidder: see tender documents

14. Criteria used for the tender: see tender documents

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