German National Tourist Office Call for Competition

4. Protection of confidentiality as well as information on access to the tender documents:

The full documents may be downloaded free of charge and without a restriction at:
https://www.evergabe-online.de/awardingAuthorityDetails.html?5id=1092

5. Type, volume and location of service procurement:
Social Media Service Agency 2020

German National Tourist Office Beijing launched its Weibo and WeChat in the early 2010s, which are the most important social media channels in China. As the organization to promote destination Germany, social media channels are important tools to reach the public and to do branding (including but not limited to Sina Weibo, WeChat, Video platforms). Texts used for social media collected and/or original written under the themes planned by GNTO. Pictures used for social media must be select from GNTOs datenbank to make sure the right of use. Therefore, daily postings on Weibo (max.140 words 9 pics) and weekly postings on WeChat (no limits of text and pics) and postings on other social media platforms are heavy but creative routine works of GNTO needed to be outsourced in China.

Daily Postings
The agency is responsible for preparing and editing valuable content under various themes for GNTOs and Partners postings, as well as selecting pictures from DAM and Partners with authorized copyright according to plan. Posts must be prepared 1 week earlier and send to GNTO for approval. The content should be creative, attractive and informational. The pictures selected should be appropriate, attractive.

3-5 posts daily on weibo, include but not limited to plan and edit content, select pictures;
2-4 posts weekly on WeChat, include but not limited to plan and edit content, select pictures; both B2B and B2C Account
2-4 posts weekly on Qyer.com and Mafengwo.com, include but not limited to plan and edit content, select pictures;
Weekly or monthly posts on video platforms (IQIYI, Tencent, Youku), if videos are provided.

Platforms and Community Operation
Platforms mentioned above needed to be operate by agency for interacting followers by answer comments, organizing lucky draw game, monitoring negative comments or news etc.. Technical controlling of the backstage of social media channels is also part of daily works to make sure all channels run well.

Report
Monthly report of each social media channels with data and trend analysis are mandatory. Partner report, theme report and yearly project report needed to be submitted 1 month after the project.

Location: Beijing

6. If applicable, number, size and mode of bids: see tender documents

7. If applicable, additional admission of further bids: additional bids allowed

8. Applicable rules as to the completion date:
Service commences:expectedAfter placing an order
Service terminates: 31.03.2021

9. Name and location of place where the tender documents can be viewed: https://www.evergabe-online.de/awardingAuthorityDetails.html?5id=1092

10. Deadline for application: 05.03.2020

11. Possible security deposit to be supplied: not applicable

12. Mode of payment or location of explanatory documents: see tender documents

13. Documents that have to be supplied so that the bids can be assessed as to the suitability of the bidder: see tender documents

14. Criteria used for the tender: see tender documents

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