German National Tourist Office Call for Competition

(in accordance with UVgO = the procurement and tender process by the German Federal Ministry for

Economic Affairs and Energy)

1. Name and address of the entity calling for this tender, granting the award and where the “expression of interest” should be received: German National Tourist Office, Landmark Tower 2, Unit 1417, 8 North, Dongsanhuan Road, Chaoyang District, Beijing 100004, P.R. China, zhaohui.li@germany.travel

2. Type of award: Negotiated Procedure with a Call for Competition (according to UVgO)

3.  Mode of application and offers to be submitted: all documents have to be supplied in writing by mail

4.     Protection of confidentiality as well as information on access to the tender documents:

The full documents may be downloaded free of charge and without a restriction at:

http://www.germany.travel/en/germany/about-us/standard-terms-and-public-procurement/calls-for-tender.html

5. Type, volume and location of service procurement:

2021 GLC Social Media Promotion

As part of the annual campaign, GNTB will plan Ad Post on Key SoMe channels in the Chinese market for marketing on the topic of GermanLocalCulture. Weibo and WeChat are the two core social media channels in China. After discussion with HV SoMe department and evaluation of the two channels, the decision for Weibo ad promotion was made due to the high price-performance ratio and suitable target audience as well as the suitable user characteristic for the objective.

The promotion on Weibo could only be done by Weibo itself. No other agency or organisation can provide the services. Therefore, the only option is to invest the budget of 10,000 EUR through Weibo for the Ad Post on it. To invest another 3,000 EUR only for the GLC Partner Stuttgart on Weibo. The total budget is therefore 13.000 EUR

The campaign will be implemented from the beginning of May to June 2021.

Location: People’s republic of China

6. If applicable, number, size and mode of bids: see tender documents

7. If applicable, additional admission of further bids: additional bids allowed

8.    Applicable rules as to the completion date:

        Service commences: expected 03. May 2021

       Service terminates: 31. Juli 2021

9. Name and location of place where the tender documents can be viewed: http://www.germany.travel/en/germany/about-us/standard-terms-and-public-procurement/calls-for-tender.html , click on “about us” and continue to “standard terms and public procurement”

10. Deadline for application: April 30, 2021

11.   Possible security deposit to be supplied: not applicable  

12.   Mode of payment or location of explanatory documents:  see tender documents

13. Documents that have to be supplied so that the bids can be assessed as to the suitability of the bidder: see tender documents

14. Criteria used for the tender: see tender documents